CMOs Champion Change With Diversity As Growth Strategy

After joining Diageo’s Smirnoff in 2016, VP Jay Sethi’s marketing team planned an offsite retreat at a surprise destination. The New York-based crew would not have guessed an Arkansas Walmart. It was an exercise in understanding a large swath of the vodka maker’s consumers and where they shop.

Artikel vom 16.11.2018, Forbes

Realizing and unraveling biases formed a theme at the 14th-annual ForbesCMO Summit, themed “Champions of Change,” held November 14 to 16 in Dana Point, CA. Companies are recognizing the diversity and inclusion imperative for business growth and adopting measures to equally accommodate consumers and employees across demographic lines including ability, gender, age, race, sexuality and socioeconomics.

“The CMO plays a unique role in creating a culture where we put the consumer first, which means both valuing diversity inside our organizations and exposing our organizations to the outside world,” said Sethi.

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